The company's office is near Beijing's central business district, moved from an apartment in the city's suburbs. (Momo, a connection app for "straight" Chinese, registers nearly 38 million.) That still beats a domestic gay rival, Zank, with 107,000. But the Analysys International consultancy of Beijing shows only 392,000 opening Blued's app more than once a month. That would put it beyond U.S.-based Grindr, which has so far attracted 5 million users globally. Now Blued claims 20 million users, including 6 million abroad. That November Ma launched Blued, a dating application using smartphones' GPS capability to find gay men nearby. In 2012 he founded the company Blue City, evoking memories of the coastal city Qin Huangdao where he trained and worked as a policeman. In this environment the 38-year-old Ma's new career has begun to flourish. Ma Baoli, founder of Chinese gay social app Blued, poses for a photo in his office in.
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